Boot Camp costs nothing. People sometimes say it's just 'semantics' when I tell them Boot Camp is not a cost, it is an investment. My question to them: is college a cost or an investment? For serious students, college is absolutely an investment in their future. Likewise, as a career-minded GymClub Professional, Boot Camp is an investment in your future.

The two pivotal workshops I alluded to earlier in this piece were priced at about $500 and $3000, respectively. The first one was a preschool workshop in Connecticut in 1978 and, over the last two+ decades, it has netted for me, perhaps, 2,500x my investment (with far more yet to come). The second workshop was an entrepreneurial workshop in Provo, Utah in 1986 and it has given me an equally astounding return on my investment.

Take a moment to think like an investor calculating a potential ROI (return on investment): What is the ongoing monthly value of, say, two additional students in your club. In most clubs that may represent, perhaps, 2 x $40 = $80/month. Now, what would the Boot Camp investment cost if you got a loan for it and spread payments out over five years? Answer: about $25/month. Now, compare the $80 inflow to $25 outflow and you see revenue flow in excess of 3x your debt service! Now, the pivotal question: is Boot Camp likely to gain you two additional ongoing students? Holy Cow, two is ridiculously conservative. An additional 20 or 200 students may more like it!

Another way of comparing value: What is the cost for one person to attend a National Congress?: reg = $225); 3-4 nights of an expensive room = $525; car = $175; meals $120 = $1045.

Now, compare. The Boot Camp investment which includes: all ground transportation for those flying into Cincinnati, luxury accommodations at DoubleTree Suites, and all meals, not to mention the manuals and tons of additional written material is only $1499. And, deduct $100 if you register 2 months or more before Boot Camp, making a total cost of only $1399, about the same as Congress! Plus for additional persons from your GymClub, deduct $200 from the 2nd & 3rd tuitions (one set of manuals per club). Boot Camp Grads deduct $100.